Digital Content Specialist

9 hours ago

Varanasi, Uttar Pradesh, India beBeeContent Full time ₹ 18,00,000 - ₹ 25,00,000
About Us

We're a digital health-tech platform dedicated to revolutionizing haircare and hair loss solutions in India.

Role Overview

We're seeking an experienced Creative Content Strategist to develop and execute content plans that drive brand engagement and conversion across various marketing channels.

Key Responsibilities
  • Develop a comprehensive content strategy aligned with our brand goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and create relevant content themes.
  • Foster consistency in brand voice and storytelling across all content formats.
  • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create compelling narratives around hair health, product education, and customer stories.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns.
  • Optimize messaging for different funnel stages in collaboration with the performance marketing team.
  • Monitor content performance metrics and iterate accordingly.
Requirements
  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

As a key member of our team, you will have the opportunity to work on high-impact projects and make a meaningful contribution to our brand's success.

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