Product Lifecycle Manager

2 weeks ago


Bengaluru, Karnataka, India SLK Full time

About SLK Software Private Limited

SLK Software Private Limited is a leading company in the industry, and we are seeking a highly skilled Brand Development Specialist to join our team.

Key Responsibilities:

  • Develop product messaging that differentiates new products and services from competitors in the market.
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research.
  • Communicate the value of new products and services to the sales and marketing team.
  • Assist sales on calls when appropriate to provide deeper dives into the product.
  • Speak and present both internally and externally to promote the story of our product.
  • Develop and implement promotional activities such as promotions and product launches.
  • Use market research data to determine product pricing.
  • Create product content such as case studies, videos, website copy, and blog posts.
  • Gain insight into customer use of current products, untapped opportunities, and buyer personas.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Manage marketing budget and approval processes.


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