Elevated Performance Strategist
2 weeks ago
A successful Digital Marketing Specialist will be responsible for planning, running and optimizing campaigns across various digital platforms. This role requires strong analytical and numerical skills with a data-driven mindset.
Key Responsibilities:
- Plan, run and optimize campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
- Drive performance and sales-led campaigns to achieve business goals.
- Manage and optimize Google Merchant Center feeds.
- Set up and maintain accurate tracking using Google Tag Manager (GTM).
- Monitor, analyze and report campaign performance using Google Analytics and other reporting tools.
- Manage campaign budgets, targeting and bidding strategies to maximize ROI.
- Stay updated with the latest trends, features and best practices in performance marketing.
Requirements:
- 2 to 3 years of proven experience in managing Google & Meta Ads campaigns.
- Hands-on experience with GTM, Shopping Ads and campaign reporting.
- Strong knowledge of performance marketing, analytics and digital advertising platforms.
- Excellent analytical and numerical skills with a data-driven mindset.
- Ability to manage multiple campaigns, budgets and performance goals effectively.
- Strong attention to detail and passion for achieving measurable results.
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