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Senior User Acquisition Strategist

3 weeks ago


Coimbatore, Tamil Nadu, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title

We are seeking a seasoned User Acquisition Manager to spearhead our user acquisition efforts.

This role will be responsible for setting up and optimizing campaigns on various ad platforms, driving business growth through data-driven decisions.

  • Develop and execute comprehensive campaign strategies across Meta, Google Adwords, and Apple Search Ads.
  • Build, track, and optimize user acquisition campaigns to achieve desired results, leveraging performance reports and metrics analysis.
  • Collaborate with cross-functional teams to ensure seamless execution of campaign strategies.
Key Responsibilities
  • Lead and mentor junior team members in campaign strategies and execution, fostering a culture of innovation and excellence.
  • Cross-functional collaboration with marketing, creative, analytics, and product teams to drive business outcomes.
Requirements
  • 5+ years of relevant experience in user acquisition, preferably in mobile games, with a proven track record of driving business growth.
  • Demonstrated team leadership experience with a strong ability to mentor and guide team members.
  • Strong data analysis skills and experience working in a metrics-driven role, with the ability to interpret complex data sets.
  • Practical knowledge of tracking technologies, methods, and user acquisition KPIs, with experience using tools like Adjust, Appsflyer, and Google Analytics.
  • Ability to optimize budgets to achieve desired results, with a strong understanding of ROI, ROAS, and projected LTV.
  • Strong math skills and attention to detail, with a Bachelor's/Master's degree in math, marketing, or finance.