Digital Advertising Expert

1 week ago

Sangli, Maharashtra, India beBeeMarketer Full time ₹ 9,00,000 - ₹ 12,00,000
Job Summary

We are seeking a seasoned digital advertising expert to drive and optimize online marketing campaigns across various platforms. The ideal candidate will be responsible for customer acquisition, retention, and revenue growth through data-driven strategies.

Key Responsibilities:
  • Campaign Strategy & Execution:
    • Plan and execute paid media campaigns across multiple channels
    • Own end-to-end campaign management — from audience targeting and creative briefing to execution, monitoring, and reporting
  • Performance Optimization:
    • Continuously track key performance indicators like ROAS, CAC, CTR, conversion rates, and AOV across campaigns
    • Optimize ad spends, bidding strategies, and creatives based on data insights and A/B testing
  • Marketplace Ad Management:
    • Manage performance marketing campaigns on e-commerce marketplaces
    • Coordinate with marketplace account managers to leverage promotional opportunities and increase visibility
  • Analytics & Reporting:
    • Monitor and analyze performance dashboards using tools like Google Analytics and marketplace portals
    • Prepare weekly/monthly campaign reports and insights to inform broader business decisions
  • Budget Management:
    • Allocate and manage budgets across different platforms and channels
    • Ensure efficient use of budgets to meet ROI and acquisition targets
  • Collaboration & Coordination:
    • Work with the creative team to develop effective ad assets and landing pages
    • Collaborate with the e-commerce team for product visibility, offers, and conversion alignment
Requirements:
  • Bachelor's/Master's degree in Marketing, Business, or a related field
  • 3–5 years of hands-on experience in performance marketing, preferably in D2C or E-commerce
  • Proficiency in running campaigns on multiple platforms
  • Strong analytical skills and experience with tools like Google Analytics and Excel
  • Deep understanding of digital customer journeys and funnel optimization

Preferred Qualifications:

  • Google Ads Certification
  • Prior experience in scaling D2C brands or e-commerce-led campaigns
  • Knowledge of SEO is a plus

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