Software - Lead - Marketing (5-12 Yrs) Navi Mumbai/mumbai/remote/hybrid (marketing/pr/advertising)

5 days ago

Sangli, Maharashtra, India Pivotal Full time

- Organization seeks for the India market As a member of the global marketing organization you will be part of a collaborative team working together where you will be focused on pipeline generation which has immediate and long-term impact on our business goals working hand in hand with the India territory sales team - In this role you ll be responsible for developing implementing and executing marketing campaigns and activities that build pipeline for the region - You will work very closely with the sales teams sales engineers channel partners and a global marketing team to localise content and create regional specific campaigns that generate awareness interest and demand for Tenable solutions using the right mix of marketing tactics Your opportunity - Own the marketing plan from plan execution and ROI analytics maintaining a rolling quarterly planning process- Partner with sales teams to develop and execute a marketing plan that aligns to and supports sales objectives measured by contribution to pipeline - Create execute and manage partner marketing programs with the partner ecosystem - Organise and coordinate on-site sales events and 3rd party conferences- Track and analyze marketing reports to determine what is working what can be improved- Be the marketing subject matter expert for what works in territory to achieve marketing and sales objectives- Be an active participant and contributorWhat You ll Need - Minimum of 5 years experience in marketing technology products and solutions B2B channel and direct Security software is a plus - Building and executing a marketing plan channel and direct- Skilled at building and maintaining strong relationships with sales teams marketing as a partner to sales for success - Strong writing skills - short-form copy writing and editing skills as needed for campaign development and execution - Nice to have - Understand CRM preferably Salesforce com and how the CRM system works together with Demand Generation and automation tools preferably Marketo - Willingness to leverage and learn and evangelise technology stacks in Account Based Marketing tools such as DemandBase Groove and more Personality Profile Work Ethic - Independent worker with high self-motivation and sense of urgency - Organized meets deadlines collaborative with key stakeholders - Critical thinking problem solving analytical thinking skills - High attention to detail and accuracy in a fast-moving environment - Collaborator influencer change agent with an upbeat work ethic ref updazz com

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