Marketing Performance Analyst

3 days ago


Narela, Delhi, India Axtria - Ingenious Insights Full time
Unlock Business Growth with Data-Driven Insights

Axtria - Ingenious Insights is seeking a highly skilled Marketing Performance Analyst to join our team. As a key member of our organization, you will play a pivotal role in driving business growth through data-driven insights and strategic marketing initiatives.

About the Role:

  • Analyze and optimize marketing campaigns across various channels, including digital, social, programmatic, and traditional marketing platforms.
  • Track and measure key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
  • Perform in-depth analysis of marketing data to identify trends, opportunities, and areas for improvement.

Responsibilities:

  1. Develop and maintain detailed reports and dashboards to communicate marketing performance to stakeholders.
  2. Provide actionable recommendations on campaign optimization based on data insights, A/B testing results, and market trends.
  3. Collaborate with cross-functional teams to influence marketing strategy and drive business growth.

Requirements:

  • 2-4 years of experience in marketing analysis, digital marketing analytics, or a related field.
  • Strong technical skills, including proficiency in Google Analytics, Adobe Analytics, and data visualization tools like Tableau or Power BI.
  • Excellent analytical and communication skills, with the ability to explain complex data insights to non-technical stakeholders.

What We Offer:

  • A competitive salary range of $80,000 - $110,000 per annum, depending on experience.
  • A dynamic and inclusive work environment that encourages collaboration and innovation.
  • A comprehensive benefits package, including health insurance, retirement benefits, paid time off, and flexible benefits.

Join Our Team:

Axtria - Ingenious Insights is an equal-opportunity employer that values diversity and inclusiveness in the workplace. If you are a motivated and detail-oriented professional with a passion for data-driven insights, we encourage you to apply for this exciting opportunity.



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