Marketing Campaign Strategist
2 weeks ago
We are seeking a highly motivated Marketing Professional to drive the success of our advertising campaigns across all marketplaces and platforms.
The ideal candidate will play a critical part in analyzing metrics, developing keyword strategies, and implementing bid and targeting methods to improve ROI.
- Monitor campaign performance, analyze key metrics such as ACOS, ROAS, CTR, and CPC, and make data-driven decisions to optimize campaigns.
- Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
- Work with sales and product teams to align advertising goals with overall sales objectives.
Key Responsibilities:
- Develop and implement keyword strategies, bid strategies, and targeting methods.
- Analyze and interpret key metrics.
- Use Amazon's advertising tools and third-party analytics platforms to extract insights and optimize campaigns.
We are looking for individuals with the following skills and qualifications:
- Minimum 1+ years of experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
- Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
- Strong proficiency in Excel, Google Sheets, and data visualization tools.
- In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
- Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.
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