B2B Social Media Lead
3 weeks ago
About Us:
EASTMAN AUTO & POWER LIMITED is a global leader in energy storage solutions, solar energy, and power electronics products. We have an annual revenue of USD 300 Million and an employee base of 4000+ globally.
Job Description:
We are seeking a skilled Social Media Lead to manage our B2B social media marketing initiatives and drive business growth. The successful candidate will have a proven track record of success in social media marketing, excellent communication skills, and a deep understanding of our industry.
About the Role:
The Social Media Lead will be responsible for developing and implementing social media marketing strategies, creating engaging content, and executing paid campaigns across various social media platforms. They will also collaborate with our marketing team to ensure seamless execution of marketing campaigns.
Key Responsibilities:
- Develop and implement social media marketing strategies to increase brand awareness and drive website traffic.
- Manage paid campaigns across social media platforms, including Meta, YouTube, and Instagram.
- Create engaging content calendars and execute month-on-month social media campaign plans.
- Fine-tune product and brand communication on social media to align with business goals.
- Craft innovative social media posts that resonate with our target audience and drive sales.
- Collaborate with writers, marketers, and stakeholders to maintain a strong digital presence.
Requirements:
- A minimum of 3+ years of experience in managing B2B social media optimizing and brand's social media marketing initiatives.
- Proven hands-on experience in social media, content development, and paid campaigns.
- Proficiency in Meta (Facebook and Instagram), YouTube, and other relevant tools.
- Good understanding of creative design principles and industry trends.
Estimated Salary Range:
$80,000 - $110,000 per year, based on experience and qualifications.
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