Market Research Analyst

3 weeks ago

Gurgaon, Haryana, India Maruti Suzuki India Limited Full time
Job Title: Market Research Specialist

Job Summary:

We are seeking a highly skilled Market Research Specialist to join our team at Maruti Suzuki India Limited. The successful candidate will be responsible for conducting market research studies, analyzing data, and providing actionable insights to drive business growth and innovation.

Key Responsibilities:

  • Collaborate with academic and research institutes to generate digital intellectual property for MSIL from sponsored research.
  • Explore partnerships and projects with academia, research institutes, and other organizations to enhance company competitiveness and profitability.
  • Identify technologies that can be converted into business models or applications.
  • Research product information across different categories to facilitate project ideation and new content creation.
  • Conduct market and competitor analysis across various segments.
  • Identify real needs and opportunities for research that would lead to call for research proposals.
  • Collaborate with external agency partners to support business in conducting consumer research from an end-to-end perspective.
  • Present findings to management in the form of MS Excel or PowerPoint presentations, write various types of short-form content.
  • Report and escalate relevant issues to management that could hamper timely completion of pre-decided research timeline and budget.
  • Foster projects based on real market demands with genuine business acceleration.
  • Plan, design, and implement consumer research studies as per agreed plans; help design a business solution by analyzing and incorporating data from various research studies.
  • Create an ecosystem with various user groups inside and outside the organization.
  • Ensure clear communication and interpretation of actionable research and consumer insights across a wide range of internal and external stakeholders.
  • Drive excellence in drawing insights from data and connecting knowledge bases.
  • Analytics and measurement capabilities using multiple data sources, use of statistical tools and models will be an added advantage.
  • Mobilize research on key regulations that hampers or stimulates innovation and research.
  • Conduct an annual conference for identifying key research areas in the mobility sector.
  • Conduct workshops as discussion forums to build awareness among educational institutes on mobility sector research to drive participation from institutes.

Requirements:

  • Minimum Qualification: Bachelor's degree (4-year), MBA, Masters would be preferred.
  • Min. 2-3 years of previous experience in marketing research is needed. Maximum 10 years of experience.
  • MS Office: Excel, Word, PowerPoint.
  • Research Experience.
  • Secondary Research Capability.

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