Strategic Product Marketing Professional
3 hours ago
We empower startups to scale and innovate by placing people at the centre of their strategy. With a proven track record of supporting over 220 startups, we specialise in aligning talent with organisational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle – 360°.
About Our Client
Our client's mission is to simplify logistics decision-making with deep-tech solutions. They are the provider of choice for Retail, FMCG/CPG, and other industries to drive efficiency, consistency, and transparency in their logistics operations.
The estimated salary for this role is ₹25-30 LPA.
Key Responsibilities:
- Craft and communicate clear, competitive, and relevant product positioning aligned with industry trends.
- Develop content, case studies, and sales assets that showcase our product's value and support sales efforts.
- Collaborate on GTM strategies, assisting with content and sales enablement tools.
- Conduct market research to understand buyer personas, competitive landscape, and customer needs.
- Provide the sales team with product collateral, case studies, and value propositions that drive pipeline and conversions.
Requirements:
- Experience: 5+ years in SaaS or technology-focused product marketing, ideally within B2B environments.
- Strong storytelling and content creation skills, market research, and ability to synthesise customer insights into actionable positioning.
- Education: Bachelor's degree; MBA preferred.
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