Music Subscription Specialist

21 hours ago

Ghaziabad, Uttar Pradesh, India beBeeRetention Full time ₹ 10,00,000 - ₹ 15,00,000
Expert in Winning Back Listeners

Preventing user churn and reactivating lapsed listeners is a critical business objective. As our specialist in understanding why users churn and developing strategies to save them or bring them back home, you will play a pivotal role in engaging active users and winning back those who have left.

We seek a data-driven marketer with a proven track record in implementing innovative problem-solving strategies that challenge assumptions and drive industry-leading results. Your mission will be laser-focused on the crucial moment a user decides to leave—and the window to win them back.

This hands-on role requires a strong background in analyzing data, identifying churn signals, and designing effective campaigns to prevent user disengagement. You will work closely with the main lifecycle team to ensure seamless user experiences and align your ‘save’ messages with their engagement messages.

  • Churn Prevention:
    • Identify At-Risk Users: Use predictive models and analysis to pinpoint listeners showing signs of disengagement or a high risk of churning.
    • Gain Qualitative Insights: Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction and form testable hypotheses for your campaigns.
    • Develop Proactive Campaigns: Design and execute multi-channel campaigns triggered by at-risk behavior to re-engage users before they cancel.
  • Lapsed User Reactivation:
    • Own Win-Back Strategies: Architect and manage end-to-end strategies for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
    • Craft Compelling Offers: Test a mix of offers and hyper-personalized content to find the perfect reason for a listener to return.
    • Test and Learn Rigorously: Continuously A/B test offers, messaging, and channels to build a playbook of cost-effective methods for reactivating different user cohorts.
  • Analytics and Cross-Functional Collaboration:
    • Measure Key Performance Indicators (KPIs): Own and report on core KPIs for your domain, translating performance data into actionable insights for stakeholders.
    • Collaborate Across Functions: Act as the key feedback loop to Product and Content teams, providing clear data and qualitative insights on why users are leaving and helping them prioritize roadmap features addressing core churn drivers.
    • Partner with Retention Teams: Work closely with the main lifecycle team to ensure seamless user experiences.

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