Digital Campaign Strategist

6 days ago

Chennai, Tamil Nadu, India beBeeCampaignManager Full time ₹ 6,00,000 - ₹ 12,00,000
Job Description

Primary Responsibilities:

  • Manage digital campaigns in ad-serving systems.
  • Establish KPIs, track performance, and ensure expected business outcomes.
  • Test and adjust creative assets for campaign launch.
  • Apply expertise in campaign management methodology tools to identify, optimize, and resolve issues.
  • Execute end-to-end campaigns, liaising with internal and external stakeholders, while communicating progress and applying learnings.
  • Work closely with teams to understand and communicate technical requirements of campaigns.
  • Analyze reporting from 1st and 3rd party systems, investigate discrepancies, and differentiate between delivery methods for billing.
  • Ensure timely, accurate, and successful delivery of campaign components.
  • Schedule campaign status update meetings and send post-campaign analysis within two business days.

Requirements:

  • 3+ years of experience in campaign management in advertising and online media marketing.
  • Video ad experience is beneficial.
  • Familiarity with ad-serving systems such as CM360, AdForm, DV, and IAS.
  • Knowledge working with 3rd party vendors like Innovid, Pointroll, Sizmek, etc.
  • Basic understanding of pixel management.
  • Excellent communication and presentation skills, along with good interpersonal skills.
  • Results-oriented environment with customer interaction.

About This Role:

This role offers a unique opportunity to leverage your expertise in campaign management and apply it to drive business growth. If you are passionate about the digital landscape and have a knack for delivering results, we encourage you to explore this exciting opportunity.

Why You'll Love This Job:

You will be responsible for executing end-to-end campaigns, ensuring timely delivery, and analyzing performance metrics. Your ability to communicate effectively with internal and external stakeholders will be crucial in driving success. In return, you can expect a challenging and rewarding work environment that fosters growth and development.

Your Skills:

To excel in this role, you should possess excellent analytical and problem-solving skills. Strong communication and interpersonal skills are essential for building relationships with stakeholders. Proficiency in ad-serving systems and knowledge of pixel management will also be valuable assets.

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