Senior Demand Generation Manager

19 hours ago

Vellore, Tamil Nadu, India beBeeDemandGeneration Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Opportunity

As a senior-level professional, this role entails leading the charge in demand generation to build awareness, generate high-quality leads, and accelerate pipeline growth across strategic verticals.

  • Demand Generation Strategy: Develop and execute comprehensive demand generation strategies that drive pipeline and revenue goals, encompassing full-funnel tactics.
  • Account-Based Marketing (ABM) Leadership: Collaborate with Sales, Solution Engineering, and Practice teams to execute ABM campaigns for key enterprise accounts.
  • Performance Metrics: Establish and own KPIs for demand generation and ABM, including MQLs, SQLs, marketing-sourced pipeline, and account engagement metrics.
Main Responsibilities
  • Create multi-channel integrated campaigns leveraging paid media, SEM, content syndication, email, social media, webinars, and virtual/in-person events to engage target audiences.
  • Work closely with Sales, SDRs, and Partner Marketing to ensure alignment on go-to-market goals, campaign messaging, ICP targeting, and funnel acceleration strategies.
  • Expand and nurture the marketing database to increase campaign reach, enhance segmentation, and boost lead engagement throughout the buyer's journey.
Qualifications & Requirements
  • A minimum of 12 years of progressive B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.

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