Strategic Marketing Leader

2 days ago

Vellore, Tamil Nadu, India beBeeMarketing Full time ₹ 20,16,000 - ₹ 26,18,400

Our organization is committed to delivering high-quality healthcare solutions that enhance the quality of life through innovative and affordable medicines.

The Marketing Director will be responsible for developing a comprehensive marketing strategy, designing successful marketing campaigns, and executing plans to achieve targeted market shares. This involves analyzing market trends, identifying high-potential candidates, and maximizing current product portfolios through strategic line extensions.

Key Responsibilities:

  • Marketing Strategy & Execution
  • Develop and deploy a robust marketing mix aligned with business objectives.
  • Analyze customer segments and evolving market dynamics to inform marketing strategies.
  • Implement innovative marketing strategies and tactics to drive project success and growth.
  • Analyze market trends, forecast sales, and monitor brand evolution indices.
  • Sustain and grow established brands and line extensions with effective promotional strategies.
  • Manage the product lifecycle and marketing efforts as per the BCG matrix.
    • Market & Customer Development
    • Develop and execute strategies for market expansion and customer segmentation.
    • Identify and engage with Key Opinion Leaders (KOLs) and oversee KOL management strategies.
    • Participate in relevant customer forums to influence decision-makers.
    • Promote differentiated value propositions and ensure strong field force alignment.
      • Team Leadership
      • Lead and mentor a team of Therapy Heads (GPMs) and Product Managers.
      • Monitor performance against business goals, ensuring strong brand performance and profitability.
      • Foster a culture of high performance, innovation, and accountability.
        • Field Force Support & Training
        • Drive marketing strategy implementation through the field force.
        • Conduct joint fieldwork to support team execution.
        • Train the field team on promotional themes and monitor implementation effectiveness.
          • Budget Management
          • Ensure efficient cost and profit management across all operational marketing activities.
          • Optimize resource allocation to maximize return on investment.
          • Collaborate with supply chain to ensure adequate inventory levels.

Required Skills:

  • Strong analytical and strategic thinking abilities.
  • Leadership and team management skills.
  • Excellent communication and interpersonal skills.

Preferred Skills:

  • Experience in managing large portfolios across therapy areas.
  • Deep understanding of market dynamics and customer segmentation.

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