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Strategic Communications Specialist
2 weeks ago
Job Summary
We are seeking a seasoned communications expert to spearhead our public relations strategy, media outreach, and brand reputation initiatives. As a key member of our team, you will be responsible for driving impactful campaigns across traditional and digital platforms, while managing client-facing PR projects.
Key Responsibilities:- Develop and execute strategic PR campaigns to elevate brand visibility and positioning.
- Forge strong relationships with media outlets, journalists, and influencers to secure favorable coverage.
- Craft, edit, and distribute press releases, media kits, and thought-leadership articles to showcase our expertise.
- Oversee crisis communication strategies and reputation management to maintain a positive brand image.
- Monitor media coverage and provide actionable insights, analytics, and ROI reports to inform future strategies.
- Collaborate with internal teams to ensure message consistency across all marketing channels.
- Support client PR mandates, including product launches, press conferences, and events.
- Stay abreast of industry trends, competitor activity, and emerging PR tools to stay ahead of the curve.
Successful candidates will possess a bachelor's or master's degree in PR, Communications, Journalism, or a related field. 4-7 years of experience in public relations, corporate communications, or media strategy are required. A robust network of media contacts, excellent written and verbal communication skills, and the ability to handle multiple campaigns and stakeholders are essential. Familiarity with PR tools such as Meltwater, Cision, or similar platforms is a plus. Experience in an agency environment is also advantageous.