
Senior Influencer Marketing Specialist
7 days ago
This role oversees the development and execution of influencer marketing strategies to meet brand objectives.
Key Responsibilities:
- Strategic Influencer Partnerships: Collaborate with influencers across social media platforms to create brand-aligned content.
- Content Creation & Campaign Management: Develop, execute, and track influencer campaigns ensuring alignment with brand goals and KPIs.
- Data Analysis & Reporting: Monitor campaign performance and provide detailed reports to optimize future campaigns.
- Team Collaboration: Work closely with cross-functional teams to align influencer activities with marketing objectives.
- Trend Analysis & Research: Stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
Requirements:
- Bachelor's degree in Marketing or Communications.
- 1-3 years of experience in influencer marketing preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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