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Creative Director of Content Strategy

1 month ago

Salem, Tamil Nadu, India MMAG Full time
About Us

MMAG is a powerhouse of creativity and innovation, specializing in crafting campaigns that inspire, engage, and drive results. Our team thrives on storytelling, loves the art of persuasion, and excels at delivering impactful messaging across diverse media channels.

We're looking for a Creative Director of Content Strategy who has a flair for words, can bring ideas to life, and wants to be part of a dynamic team.

Job Description

As a Creative Director of Content Strategy, you'll be the creative force behind compelling content that captures attention, inspires action, and builds brands across diverse platforms and formats. You will conceptualize and execute content strategies, delivering everything from engaging ad copy and crisp social posts to detailed blogs, e-books, brochures, and whitepapers.

This role demands a creative mind, strategic thinking, and the ability to adapt tone and style for diverse audiences and objectives. You will collaborate with creative, strategy, and account teams to craft campaigns that resonate with audiences across digital, print, video, and more. You are expected to have a deep understanding of brand tone, a strategic mindset, and the ability to produce exceptional copy under tight deadlines.

Key Responsibilities
  • Creative Conceptualization: Collaborate with art directors, designers, and strategists to develop big ideas and campaign concepts that align with client objectives.
  • Collaborate with strategists and account managers to understand client goals and craft messaging that drives results.
  • Research and write thought leadership content for industries ranging from technology to lifestyle.
  • Edit, proofread, and refine copy to ensure clarity, tone consistency, and impact.
Requirements

We're looking for a candidate with 7-8 years of experience in copywriting across short-form and long-form formats in an agency setting. A strong portfolio showcasing diverse work, including ad campaigns, blogs, whitepapers, and marketing collaterals, is essential. Strong understanding of digital platforms, social media trends, and integrated campaign structures is required. Exceptional storytelling, editing, and proofreading skills with an ability to adapt style and tone are also necessary.

A basic understanding of analytics to measure content performance and proven expertise in creating SEO-driven copy and content that enhances search engine visibility, increases organic traffic, and aligns with keyword strategies are also required. We're looking for a proactive, detail-oriented, and able to manage multiple priorities effectively. Excellent communication skills with the ability to work collaboratively across teams are essential.