Senior Campaign Operations Specialist

4 weeks ago


Noida, Uttar Pradesh, India Paytm Full time
Campaign Operations and Growth Strategy Role

We are seeking a highly skilled Senior Campaign Operations Specialist to accelerate the growth metrics and user numbers for Recharges and Utilities business at Paytm. The ideal candidate will have a passion for mobile and web apps, with a keen eye for marketing campaigns and a focus on content and design detail.

Key Responsibilities:
  • Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar.
  • Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions.
  • Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel.
  • Analyze and report on campaign performance metrics using marketing analytics tools.
  • Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution.

Requirements:
  • 2 to 4 years' experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools.
  • Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers.
  • Experience in marketing automation and communication personalisation.
  • Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups.
  • Experience working with content teams to draft effective and engaging communications.

Why Paytm?
  • A unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding.
  • A collaborative output driven program that brings cohesiveness across businesses through technology.
  • A solid 360 feedback from your peer teams on your support of their goals.
  • Respect, that is earned, not demanded from your peers and manager.

Compensation:
Paytm offers a competitive compensation package to its employees, with a focus on creating wealth for them. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it.

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