Senior Campaign Operations Specialist

3 weeks ago


Noida, Uttar Pradesh, India Paytm Full time
Campaign Operations Specialist - Recharges and Utilities

At Paytm, we are looking for a skilled Campaign Operations Specialist to accelerate the growth of our Recharges and Utilities business. As a key member of our team, you will be responsible for planning, executing, and analyzing marketing campaigns to drive user acquisition and retention.

Key Responsibilities:
- Configure and implement marketing campaigns across multiple channels, including push, WhatsApp, SMS, email, and in-app notifications.
- Collaborate with the central design and marketing team to create engaging creative content that optimizes click-through rates and conversions.
- Design and execute experiments and A/B testing to optimize conversion rates across the user funnel.
- Analyze and report on campaign performance metrics using marketing analytics tools.

Requirements:
- 2-4 years of experience in marketing and web analytics tools, such as CleverTap, Moengage, or Mixpanel.
- Advanced knowledge of Clevertap or similar tools and their features, including journeys, recurring campaigns, and event-based triggers.
- Experience in marketing automation and communication personalization.
- Strong understanding of marketing analytics and metrics, including impression, CTR, UTM, attribution, conversion funnels, and control groups.
- Excellent communication and interpersonal skills.

Why Paytm?
This role offers a unique opportunity to leverage data to drive business growth and make strategic decisions. If you have a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you're excited by the prospect of using data to drive business success and foster growth.

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