Content Strategist Digital Marketing Expert

1 month ago


Bengaluru, Karnataka, India Kennametal Full time

About Kennametal

We are a leading industrial technology company with over 80 years of experience in delivering productivity to customers through materials science, tooling, and wear-resistant solutions.

Our mission is to help customers manufacture with precision and efficiency. We strive to stay at the forefront of innovation, constantly improving our processes and products to meet the evolving needs of our clients.

The Content Analyst role plays a critical part in our digital transformation efforts. As a key member of our team, you will be responsible for creating and maintaining digital content within Adobe Experience Manager (AEM).

Key Responsibilities:

  • Develop web pages and components in AEM based on provided designs and wireframes, ensuring content is visually appealing, user-friendly, and optimized for both desktop and mobile devices.
  • Collaborate closely with marketers, designers, developers, copywriters, and business leads to define and plan consumer-centric digital experiences and campaigns within AEM.
  • Analyze success metrics and milestones to make informed recommendations, providing valuable insights throughout major content publishing and campaigns.
  • Implement reusable components, templates, and experience fragments, maintaining consistency and quality across the entire website.
  • Document clear authoring instructions and guidelines for content creation, upholding content standards and guidelines.

Qualifications:

  • 1-4 years of experience in content authoring or related field.
  • Bachelor's degree in technical, marketing, or related field.
  • Proficiency in Adobe Experience Manager (AEM), SAP Smart Edit, or similar content management systems.
  • Strong attention to detail, organizational skills, and ability to work under pressure.
  • Excellent communication skills and proactive problem-solving mindset.

We offer a competitive salary range of $70,000 - $100,000 per year, depending on experience, as well as opportunities for growth and professional development. If you are a motivated individual looking to join a dynamic team, please consider this opportunity.



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