Digital Content Strategist

15 hours ago


Mumbai, Maharashtra, India LOGISPRINT SOLUTIONS PRIVATE LIMITED Full time
Digital Content Strategist Job Description

Are you a Digital Content Strategist looking for a new challenge? We're seeking a talented individual to join our team at LogiNext.

In this role, you'll be responsible for developing and implementing a comprehensive content strategy that drives business results and engages our target audience.

As a Digital Content Strategist, you'll work closely with cross-functional teams to create and distribute high-quality content across various channels.

Your primary goal will be to increase brand awareness, generate leads, and drive conversions through data-driven content marketing strategies.

To succeed in this role, you should have:

  • A bachelor's degree in Marketing or a related field.
  • 4-6 years of experience in content-based B2B marketing.
  • Hands-on experience with creative business writing and communication, web analytics tools, and expertise in turning creative ideas into effective content marketing.
  • Exposure to large-scale cloud SaaS-based software companies or from B2B domain.
  • An ability to perform in agile and multi-tasking work environments.

Key responsibilities include:

  • Developing and distributing content and driving qualified traffic to our front door.
  • Fully utilizing the content/editorial calendar to stick to industry-standard content marketing and amplification processes.
  • Maintaining social media presence, identifying trends and insights, and optimizing spend and performance based on those insights.
  • Collaborating with internal teams to create landing pages and optimize user experience.
  • Experimenting with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

An estimated salary for this position is around $80,000 - $120,000 per annum, depending on location and experience.



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