Product Category Strategist

2 weeks ago

Bellary, Karnataka, India beBeeBusiness Full time US$ 80,000 - US$ 1,20,000
Job Title:

A Business Development Manager

Job Description:

As a highly analytical and business-driven professional, you will own and scale key product categories. The ideal candidate should have strong experience in building and growing categories, driving sales through customer-centric strategies, and collaborating with cross-functional teams to deliver on business objectives.

The Category Manager plays a critical role in defining and executing category strategy for non-apparel verticals such as footwear, bags, watches, beauty, or other lifestyle categories.

Key Responsibilities:

  • Define and execute category strategy for non-apparel verticals including footwear, bags, watches, beauty, or other lifestyle categories.
  • Identify growth opportunities, market gaps, and consumer trends to build differentiated product offerings.
  • Own the P&L for the category – sales, margins, inventory, and marketing spends.

Responsibilities (continued):

  • Plan product assortment in line with consumer demand, seasonality, and market trends.
  • Work with merchandising and marketing teams to design campaigns, promotions, and seasonal collections.
  • Optimize pricing, discounting, and promotions to drive profitability and conversion.

Collaboration and Communication:

  • Build and manage strong vendor/brand relationships to negotiate terms, pricing, and supply commitments.
  • Onboard new brands and products aligned with category strategy.
  • Ensure seamless vendor operations – from procurement to fulfillment.

Performance Metrics and Analysis:

  • Collaborate with supply chain, inventory, and logistics teams to ensure product availability and timely delivery.
  • Monitor daily sales, stock levels, and category performance metrics; take corrective actions when required.
  • Conduct regular competitive analysis to benchmark pricing, product assortment, and category trends.

Leadership and Strategic Thinking:

  • Work closely with marketing to execute category campaigns and promotions.
  • Partner with product & tech teams to enhance category visibility, navigation, and consumer journey.
  • Provide inputs to finance on budgets, forecasting, and ROI measurement.
Requirements:

The ideal candidate should possess the following skills and qualifications:

4-8 years of experience in category management, buying/merchandising, or business strategy (preferably in e-commerce, retail, FMCG, or quick commerce).

Strong business acumen with experience in P&L ownership and vendor negotiations.

Analytical mindset with proficiency in Excel/Google Sheets, data analysis, and reporting tools.

Ability to identify consumer trends and translate them into business opportunities.

Excellent communication, stakeholder management, and problem-solving skills.

Preferred Qualifications:

The following qualifications are preferred but not required:

MBA or Postgraduate in Business, Marketing, or Retail Management.

Prior experience in non-apparel categories such as beauty, electronics, or FMCG.

Exposure to fast-paced startups, e-commerce platforms, or retail companies.

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