Advanced Marketing Analyst

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Market Mix Modelling Specialist

We are seeking a seasoned Market Mix Modelling Specialist to join our team.

Key Responsibilities:

  • Design, execute and interpret advanced statistical models for marketing mix analysis.
  • Quantify the impact of marketing activities on key performance indicators (KPIs) such as sales, return on investment (ROI), and brand health.
  • Recommend optimal media budget allocation and channel effectiveness strategies.

Requirements:

  • Proven experience in marketing mix modelling with advanced statistical methods.
  • Strong analytical skills and ability to deliver actionable insights from data.
  • Excellent communication and project management skills.

What We Offer:

  • Opportunity to work with a dynamic team and contribute to business growth.
  • Competitive compensation package and benefits.
  • Professional development opportunities.

Additional Information:

  • Develop dashboards, reports, and presentations using Power BI, Tableau or Excel.
  • Support automation and efficiency improvements using Python, R, SQL.
  • Collaborate with analytics teams, data engineers, and client stakeholders to ensure timely delivery of insights.

Innovative Thinking:

  • Enhance market mix methodologies.
  • Integrate new data sources.
  • Drive business growth through data-driven insights.

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