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Performance Marketing Lead

7 days ago


Gurgaon, Haryana, India The Privee Group Full time
About The Role

The Performance Marketing Specialist will play a critical role in driving business growth through data-driven decision-making and innovative marketing strategies.

Job Description

This is a full-time role that requires expertise in paid media, analytics, and data-driven decision-making.

Responsibilities
  1. Develop and execute comprehensive digital marketing strategies to drive conversions and ROI.
  2. Analyze campaign performance and identify areas for improvement.
  3. Optimize ad creatives and targeting using A/B testing and data analysis.
  4. Provide regular insights and recommendations to stakeholders on campaign performance.
Requirements
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Minimum 2 years of experience in performance marketing.
  • Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
  • Strong analytical and problem-solving skills.