Senior Performance Marketer

2 weeks ago


Gurgaon, Haryana, India Acclaim Consultants Full time

Acclaim Consultants is looking for a Senior Performance Manager for leading an Edtech/IT/Corporate Training company Role: Senior Performance Manager YOE: 4-8 Yrs Key Skills: Performance Marketing, Digital Marketing ,Brand Strategy Max.CTC: 18 Lakhs Location: Gurugram Responsibilities of the Performance Marketing Manager: Strategy: Own our strategy for all media: paid search, paid social, and organic campaigns (Adwords, Facebook, , SEO) Team Management: lead, motivate, and grow the existing team Agency Management: be the point of contact with our digital media agency. Reporting: be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns, and website traffic to help optimise all campaigns. Performance Analysis: Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities. Data Analysis: drive optimisation plans through analysis of large data sets. Budget Management: advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation. Performance Marketing Manager Requirements Successful track record in a performance marketing or digital marketing role. Track record of paid spend optimisation across India and channels. Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation. You have managed team members in the past and are excited about growing a team. Experience in the Edtech space would be ideal; however, we are flexible. Experience in a high-growth company is preferred – Series B onwards. Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, Ads, Salesforce, Tableau, PowerBI Confident with presenting and working in an international environment with various stakeholders. Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.



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