Strategic Brand Execution Leader

2 weeks ago

Udaipur, Rajasthan, India beBeeSenior Full time ₹ 9,00,000 - ₹ 12,15,000

Job Title: Senior Brand Operations Manager

Job Summary:

We are seeking a detail-oriented and organized professional to manage the operational aspects of brand and marketing. The ideal candidate will have experience in marketing operations, branding, or coordination.

Key Responsibilities:
  • Manage administrative and logistical deadlines for exhibitions and marketing events.
  • Coordinate with cross-functional teams to gather product, branding, and technical information.
  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to CRM, in coordination with the sales team.
Social Media Coordination:
  • Act as liaison between the company and external social media agency.
  • Collaborate with internal teams (R&D, Packaging, Sales) to source content ideas and product information.
  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
Marketing Budget & Finance:
  • Track all marketing expenses and ensure adherence to allocated budgets.
  • Collaborate with finance team for processing invoices, vendor payments, and reconciliations.
  • Maintain updated records and reports on campaign spends and cost effectiveness.
Brand Identity Implementation:
  • Ensure consistent implementation of brand identity across all touchpoints and materials.
  • Review physical and digital branding at office premises, packaging, events, and collaterals.
  • Work with marketing leadership to audit and improve brand consistency.
Merchandise & Gifting:
  • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
  • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
Qualifications & Skills:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 2-4 years of experience in marketing operations, branding, or coordination.
  • Industry background – preferably FMCG or marketing/creative agency background with experience in managing BTL activities.
  • Strong project management and multitasking skills.
  • Excellent written and verbal communication skills.
  • Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.
  • Experience in working with agencies, vendors, and internal stakeholders.
  • Highly organized, proactive, and driven to deliver results under tight timelines.

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