Head of Growth Strategist

4 weeks ago

Surat, Gujarat, India Video SDK Full time
About the Role

This is a remote position with Video SDK, a fast-growing technology company specializing in video-conferencing integration solutions.

We are committed to delivering exceptional experiences to our customers by optimizing our online presence and driving organic traffic.

Key Responsibilities
  1. Strategic Leadership
  • Develop, implement, and optimize a comprehensive performance marketing strategy across Google Ads, Facebook Ads, and other relevant platforms.
  • Oversee the management of an annual ad budget, ensuring effective allocation and maximizing ROI.
  • Monitor and analyze campaign performance, leveraging data to make informed decisions and adjustments to strategy.
Hands-On Campaign Management
  • Lead by example with hands-on management of key Google Ads, LinkedIn Ads, and Facebook Ads campaigns.
  • Utilize advanced techniques for keyword research, ad copywriting, audience targeting, bid management, and performance tracking.
  • Experiment with new channels and innovative approaches to stay ahead of industry trends and competitor activity.
Team Building & Management
  • Build, mentor, and lead a high-performing team of digital marketing specialists.
  • Foster a collaborative and results-oriented work environment, ensuring the team meets and exceeds KPIs.
  • Provide ongoing training and development opportunities to team members to enhance their skills and performance.
Collaboration & Communication
  • Work closely with cross-functional teams including creative, content, product, and analytics to align marketing strategies with overall business goals.
  • Communicate campaign performance, insights, and recommendations to senior leadership and other stakeholders.
Performance Analysis & Reporting
  • Set up and maintain a robust system for tracking, measuring, and reporting on all performance marketing activities.
  • Regularly report on KPIs, providing insights and recommendations for continuous improvement.
Requirements
  • Bachelor's degree in business, marketing, or a related field.
  • Minimum 2+ years of experience in growth marketing or a related field.
  • Proven track record of success in developing and executing growth initiatives.
  • Proven experience in SaaS or cloud-based companies.
  • Strong leadership skills with experience in building and managing high-performing teams.
  • Advanced analytical skills with a deep understanding of digital marketing metrics and ROI analysis.
  • Excellent written and verbal communication skills.
  • Strong project management skills.
Preferred Skills
  • Certification in Google Ads and/or Facebook Blueprint.
  • Experience with marketing automation tools, CRM platforms, and advanced analytics tools.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • A proactive, results-driven mindset with a passion for continuous learning and innovation in the digital marketing space.
Benefits
  • Strategic Impact: Engage in meaningful work where you can shape and implement strategic solutions, making a significant impact on our clients' success and contributing to the overall growth of the organization.
  • Collaborative Innovation: Thrive in a collaborative and dynamic work environment that encourages innovation. Work closely with cross-functional teams to architect solutions that address complex business challenges.
  • Continuous Professional Advancement: Access continuous learning opportunities and professional growth initiatives.
  • Competitive Compensation Package: Receive a competitive salary and benefits package, which includes Employee Stock Ownership Plans (ESOPs) and performance-based incentives, recognizing the value of your strategic contributions.
  • Comprehensive Benefits Coverage: Enjoy a comprehensive benefits package that includes medical insurance and retirement plans. We prioritize your well-being, ensuring you have the support you need for a successful and fulfilling career.
  • Flexibility and Work-Life Balance: Benefit from flexible work arrangements that allow you to balance your professional responsibilities with your personal life. Achieve a harmonious work-life integration that suits your individual preferences.

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