Email Marketing Coordinator

2 days ago

Chennai, Tamil Nadu, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Digital Engagement Specialist

Key Responsibilities:
  • Manage and maintain our websites - update content, publish blogs, events, and multimedia, and introduce new features as needed
  • Handle web hosting and domain management for existing and new projects
  • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking
  • Ensure websites remain fast, user-friendly, and aligned with brand guidelines
  • Manage Google Workspace across all domains (email setup, permissions, troubleshooting)
Job Description:

We are seeking a results-driven Email Marketing & IT Specialist to strengthen how we engage with our growing community — particularly those who've taken pledges through our campaigns.

The right person will be equally comfortable building high-performing email campaigns and managing the technical backbone that supports them — including websites, SEO, hosting, and Google Workspace.

Audience Segmentation & Analytics

  • Segment lists by interest, behavior, and engagement to ensure targeted outreach
  • Maintain clean, updated supporter databases
  • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
  • Translate data insights into recommendations for improved engagement

Strategy & Collaboration

  • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
  • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
  • Collaborate with communications and campaign teams to ensure consistency across all touchpoints
Required Qualifications:
  • Upto 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration
  • Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices
  • Ability to draft clear, compelling copy in collaboration with content creators
  • Familiarity with Google Analytics and UTM tracking for conversions
  • Knowledge of compliance standards and data privacy regulations
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration

How to Apply:

  • Your CV
  • Your total years of experience

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