Strategic Communications Expert

3 days ago

Kanpur, Uttar Pradesh, India beBeeCommunication Full time ₹ 9,00,000 - ₹ 12,00,000
Public Relations Specialist

We are seeking a highly motivated and skilled professional to join our organization as a Public Relations Specialist. As a key member of our communications team, you will be responsible for developing and implementing effective PR strategies that enhance our brand reputation and drive business growth.

Key Responsibilities:
  1. Media Relations:
  • Establish and maintain strong relationships with journalists, bloggers, and other media professionals.
  • Respond promptly to media inquiries and act as a spokesperson when necessary.
  • Monitor media coverage and share relevant insights with stakeholders.
Content Creation:
  • Prepare press releases, media kits, speeches, and other PR materials.
  • Collaborate closely with content and marketing teams to ensure messaging is consistent across all channels.
Campaign Management:
  • Design and execute PR campaigns to support brand awareness and product launches.
  • Measure the effectiveness of campaigns using relevant metrics and analytics tools.
Event Coordination:
  • Plan and organize press conferences, product launches, and other PR events.
  • Ensure events align with our brand image and strategic goals.
Crisis Management:
  • Develop and implement crisis communication plans.
  • Address negative publicity proactively and effectively.
Brand Monitoring:
  • Monitor and analyze public perception of our brand or organization.
  • Provide insightful recommendations to improve our brand's reputation.
Stakeholder Communication:
  • Coordinate internal communication strategies to align teams with external PR goals.
  • Act as a liaison between our organization and external stakeholders.

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