Customer Acquisition Specialist

2 weeks ago


Gurgaon, Haryana, India Virohan Full time

**Role Summary:**

Virohan is hiring a Performance Marketing Lead to drive customer acquisition through paid media channels. This is a key leadership role that requires strong experience in performance marketing, digital marketing, and team leadership.

**Responsibilities Include:**

  • Channel Ownership & Target Achievement: Manage paid media channels and deliver on monthly customer acquisition goals while adhering to CAC objectives.
  • Cross-Functional Collaboration: Work closely with content, marketing, and analytics teams to ensure alignment with campaigns, promotions, and data insights.
  • Performance Analysis: Regularly monitor and adjust campaigns to exceed KPIs like return on ad spend (ROAS) and CAC.

**Requirements:**

  • Experience: 6-9 years in performance marketing.
  • Degree: Bachelor's degree in Engineering; a Master's degree is preferred.
  • Skill Set: Strong skills in digital marketing across performance and brand channels, including search, content, and social media.

**Estimated Salary:** $100,000 - $160,000 per annum.



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