Senior Market Mix Modelling Specialist

3 days ago

Chennai, Tamil Nadu, India beBeemarketmixmodelling Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Market Mix Modelling Expert

We are seeking a seasoned Market Mix Modelling expert to lead the design and development of customized modelling approaches for clients across various industries. As a key member of our team, you will leverage your expertise in econometric and statistical tools to drive business growth through data-driven insights.

  • Act as the primary point of contact for client engagements involving market mix analysis.
  • Understand client business challenges, marketing strategy, and objectives to design effective modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of market mix models using advanced econometric/statistical tools.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate market mix modelling results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
Requirements:
  • 8-10 years of experience in market mix modelling or related field.
  • Proven track record of delivering successful client projects.
  • Strong understanding of econometric and statistical tools.
  • Excellent analytical and problem-solving skills.
  • Effective communication and project management skills.
Benefits:
  • Opportunity to work on high-profile client projects.
  • Collaborative and dynamic work environment.
  • Ongoing training and professional development opportunities.

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