Customer Engagement Specialist

3 days ago

Mumbai, Maharashtra, India beBeeRetention Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title

We are seeking a seasoned professional to spearhead CRM and Retention efforts, driving innovation and executing data-driven strategies across multiple digital channels.

This role requires an individual with strong marketing acumen and technical expertise to design and deploy innovative retention strategies, optimizing communication channels such as push notifications, SMS, WhatsApp, in-app notifications, and email.

  • Innovative Marketing Strategies: Lead and implement cutting-edge CRM strategies to enhance customer engagement across multiple digital channels.
  • Channel Optimization & Innovation: Explore new technologies, integrate advanced features, and optimize cross-sell/upsell journeys to improve engagement and conversion rates.
  • Collaboration with Tech Teams: Work closely with the tech and product teams to create new campaign triggers, manage data requirements, and implement system upgrades.
  • Campaign Development & Execution: Develop and execute innovative campaigns and customer journeys designed to increase Click-Through Rates and Conversion Rates.
  • Benchmarking & Research: Stay ahead of industry trends by conducting primary and secondary research, benchmarking best practices, and applying insights to improve CRM efforts.
  • Analytics & Reporting: Track KPIs, measure the success of CRM campaigns, and evaluate the impact of new initiatives.

Requirements:

  • 2-3 years of experience in CRM, Retention Marketing, or Analytics.
  • Hands-on experience with CRM tools such as CleverTap, WebEngage, MoEngage, Netcore, AppsFlyer, HubSpot, or similar platforms.
  • Strong understanding of campaign delivery processes and the ability to interpret campaign data.
  • Proven track record of successfully managing and optimizing multi-channel CRM campaigns.
  • Ability to innovate and think outside the box when designing marketing strategies.

Skills:

  • Data-driven mindset with a focus on continuous optimization and performance improvement.
  • Familiarity with e-commerce platforms and digital marketing tools.
  • Passion for customer engagement and retention.

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