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Strategic Campaign Analytics Leader

2 weeks ago

Dombivli, Maharashtra, India beBeeCampaign Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Driving Campaign Success with Data-Driven Insights

About the Role

We are seeking an experienced Senior Manager to lead our campaign analytics efforts, leveraging advanced analytical techniques to drive business outcomes and contribute to our organization's growth and success.

Key Responsibilities
  • Analyze data from various marketing campaigns to assess performance, identify trends, and provide actionable insights.
  • Evaluate campaign effectiveness and make recommendations for improvement.
  • Create comprehensive reports on campaign performance, including metrics such as conversion rates, ROI, customer acquisition costs, and lifetime value.
  • Present findings to stakeholders in a clear and concise manner.
  • Identify opportunities for process improvements in campaign execution and reporting.
  • Develop and implement strategies to optimize campaign workflows and enhance efficiency.
  • Collaborate with the marketing team to understand campaign objectives and ensure alignment with overall marketing strategy.

The ideal candidate will have a strong background in data analysis, campaign measurement, and marketing strategy. They will be able to communicate complex data insights effectively and collaborate with cross-functional teams to drive business outcomes.

As a Senior Manager, you will play a critical role in driving our campaign analytics function forward, working closely with cross-functional teams to support integrated marketing efforts and drive business results.