Campaign Performance Lead

15 hours ago

Dombivli, Maharashtra, India beBeeDigital Full time ₹ 12,00,000 - ₹ 15,00,000
Programmatic Campaign Specialist\

We are an integral part of a leading global media and advertising agency holding company. Our network of branded agencies provides advertising, strategic media planning, buying, digital and interactive marketing, direct and promotional marketing, public relations, and other communications services. We are recognized for our creative excellence.

Our team plays a key role in providing products and services to group companies and global agencies. We are growing rapidly and looking for talented professionals to join us. Let us build this together.

This is an exciting role that entails :

  • SUCCESSFULLY MANAGING DAY-TO-DAY PERFORMANCE OF CAMPAIGNS ACROSS DIFFERENT DSPS AND RELATED PLATFORMS
  • CORDINATING CAMPAIGN EXECUTIONS ACROSS ALL REGIONS, SERVING AS PRIMARY POINT OF CONTACT WITH AGENCY AND PLATFORM STAKEHOLDERS
  • MANAGING CAMPAIGNS ON DEMAND SIDE PLATFORMS (DSPS) THROUGH OPTIMIZATION STRATEGIES, CAMPAIGN INSIGHTS, MONITORING AND ADJUSTING PACING, CONTROLLING QUALITY OF INVENTORY, TROUBLESHOOTING ADS AND TRACKING TAGS, ETC. TO ENSURE ALL KPIs ARE MET (DELIVERY, PERFORMANCE, REVENUE GOALS, ETC.)
  • WORKING WITH THE AGENCY TEAM TO DEVELOP BEST-IN-CLASS SOLUTIONS BASED ON AVAILABLE TECHNOLOGY
  • OVERSEEING MEDIA TRACKING AND ANALYTICS SET UP AND IMPLEMENTATION
  • COMMUNICATING DAY-TO-DAY FORMAT, SCREEN, INVENTORY PERFORMANCE TO CLIENTS AND AGENCIES AS NEEDED
  • UNDERSTANDING AND DESCRIBING BOTTOM-UP PLANNING, HOW CLIENT GOALS AND KPI'S TO PLATFORM ACTIVATION STRATEGIES/TACTICS ACROSS THE FUNNEL

This may be the right role for you if you have :

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey
  • Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis

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