Senior Marketing Content Strategist

1 week ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Overview

We are seeking a seasoned marketing professional to join our dynamic team as a Senior Marketing Analyst. In this hybrid role, you will play a pivotal part in driving integrated marketing efforts across channels.

This position is ideal for a candidate with 5-7 years of experience in B2B environments, particularly within the SaaS industry. You will be responsible for managing content marketing, email campaigns, website updates, and more.

Key Responsibilities:
  • Plan and execute email marketing campaigns using Salesforce or equivalent CRM platforms.
  • Manage website content and updates using CMS tools like WordPress.
  • Create and publish a wide range of content including blog posts, eBooks, and video content.
  • Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.
  • Implement SEO best practices to enhance web visibility and organic reach.
  • Support YouTube content management and video marketing efforts.
  • Collaborate with cross-functional teams to align messaging and branding across marketing assets.
  • Bonus: Plan and execute paid advertising campaigns via LinkedIn Campaign Manager or other platforms.
  • Leverage generative AI tools to enhance content creation and campaign efficiency.
Required Skills & Experience:
  • 5-7 years of B2B marketing experience (SaaS preferred).
  • Strong working knowledge of Salesforce (or similar CRM) for campaign execution.
  • Hands-on experience with WordPress or similar CMS platforms.
  • Proven ability to create marketing content: blogs, eBooks, video scripts, and more.
  • Understanding of SEO fundamentals and content optimization strategies.
  • Experience managing or contributing to organic social media campaigns on LinkedIn.
  • Exposure to video content platforms like YouTube, including basic optimization.
  • Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Canva Magic Write).
  • Nice to have: Experience running LinkedIn paid campaigns or Google Ads.
Why Join Us:
  • Be part of a fast-paced, product-driven team where your work makes a direct impact.
  • Work on a wide range of marketing channels and initiatives.
  • Gain exposure to modern martech tools and content marketing strategies.
  • Enjoy a culture of collaboration, creativity, and continuous learning.

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