Digital Content Strategist

1 day ago

Allahabad, Uttar Pradesh, India beBeeInfluencer Full time ₹ 38,40,000 - ₹ 48,00,000
Job Title: Influencer Marketing Executive

We are seeking a talented and experienced influencer marketing specialist to join our team. This role is ideal for someone who is passionate about building relationships with influencers and driving brand awareness through creative campaigns.

The successful candidate will be responsible for developing and executing influencer marketing strategies across various social media platforms, including Instagram, YouTube, TikTok, and others.

  • Influencer Partnerships: Collaborate with the marketing team to develop and manage influencer marketing campaigns that align with our brand values and target audience.
  • Influencer Sourcing: Build and maintain a diverse network of influencers to partner with on future campaigns.
  • Campaign Strategy & Execution: Work closely with the content and creative teams to develop and execute influencer marketing strategies that drive brand awareness and engagement.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with our brand messaging and aesthetics while allowing creative freedom to resonate with their audience.
Required Skills & Qualifications
  • Influencer Network: Strong existing database of influencers across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team Player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.

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