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Customer Data Platforms Consultant

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Job Title

A business consultant will serve as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation.

This role will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key duties and responsibilities include:

  • Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytic, Segment, Adobe Experience Platform, Asperity, Talinum, Treasure Data etc. Including custom build CDPs
  • Deep developer level expertise for real time event tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
  • Provide deep domain expertise in client's business and broad knowledge of digital marketing together with a Marketing Strategist industry
  • Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
  • Assess and audit current state of client's marketing technology stack (Mar Tech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
  • Conduct stakeholder interviews and gather business requirements
  • Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
  • Prioritize CDP use cases together with the client.
  • Create a strategic CDP roadmap focused on data driven marketing activation.
  • Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client's needs.
  • Provide hands-on support and platform training for our clients.
  • Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
  • Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
  • Business intelligence expertise for insights, actionable recommendations.
  • Project management expertise for sprint planning
Required Skills & Qualifications

  • Relevant experience in required domain.
  • Strong analytical, problem-solving, and communication skills.
  • Ability to work in a fast-paced, dynamic environment.
  • Experience with analytics tools like Google Analytics or Adobe Analytics is a plus.
  • Experience with A/B testing tools is a plus.
  • Must have programming experience in Py-Spark, Python, Shell Scripts.
  • RDBMS, TSQL, NoSQL experience is must.
  • Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
  • Experience in deployment and operationalizing the code is an added advantage.
  • Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.
  • Proficient in Excel, MS word, PowerPoint, etc
Benefits

  • Expertise in multiple CDP platforms.
  • Hands-on support and platform training for clients.
  • Strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
  • Multi-disciplinary collaboration with Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.
  • Opportunity to develop strategic CDP roadmap and assess client's marketing technology stack.
Other Benefits

  • Collaborative environment with forward-thinking consultants.
  • Custom CDP development opportunity.
  • Continuous learning and skill-building opportunities.