Customer Data Platform

3 days ago

Hyderabad, India YO IT Group Full time

Experience:
5 to 10 Years

Qualifications

  • Bachelor's or master's degree in computer science, Data Science, Marketing Analytics, or a related field.
  • 5+ years of experience in CDP implementation and marketing analytics.
  • Experience with tools like Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon data, or Salesforce CDP (Experience in any one tool is mandatory).
  • Exposure to MLOps practices and model monitoring pipelines.
  • Strong proficiency in Python, SQL, and ML frameworks (e.g., scikit-learn, TensorFlow, PyTorch).
  • Experience with cloud platforms and tools like Azure Data Factory, Databricks, Synapse, Snowflake.
  • Hands-on experience with NLP techniques and libraries (e.g., spaCy, NLTK, transformers).
  • Experience deploying GenAI applications and understanding of LLM frameworks.
  • Familiarity with campaign attribution models, marketing funnels, and retention strategies.

  • Excellent analytical, communication, and stakeholder management skills.

  • About the Role:

We are seeking a highly skilled CDP & Marketing Analytics Specialist to join our digital transformation team.
The ideal candidate will have hands-on experience with Customer Data Platforms (CDPs) and a deep understanding of customer data ingestion, real-time data pipelines, and AI-driven marketing strategies
. You will be responsible for leveraging advanced analytics and machine learning to enable data-driven decision-making and hyper-personalized marketing at scale

Key Responsibilities

  • Design and implement end-to-end customer data ingestion strategies from diverse sources (CRM, web, mobile, social, PoS, etc.) into a unified CDP.
  • Build and maintain real-time streaming data pipelines using tools such as Azure Data Factory, Databricks, Kafka, etc.
  • Design and implement composable Customer Data Platforms (CDPs) leveraging modern data platforms such as Snowflake, Databricks, and similar technologies.
  • Develop and deploy AI/ML-driven customer segmentation models (behavioral, demographic, predictive — e.g., high CLV, churn-risk clusters).

Perform Advanced Analytics, Including

  • Customer Lifetime Value (CLV) estimation
  • Churn prediction and retention modeling
  • Attribution analysis to evaluate campaign ROI
  • Sentiment and intent analysis using NLP on social media, chat, and survey data
  • Next Best Action (NBA) models to dynamically recommend personalized offers, content, or touchpoints across channels.
  • Propensity model to forecast the likelihood of customer actions such as purchases, upgrades, or churn.

Build and operationalize predictive models and apply GenAI techniques for:

  • Automated customer service chatbots
  • Content generation and personalization
  • Synthetic data generation for simulation and testing
  • Implement real-time decisioning engines and API-based integrations with advertising platforms (Google Ads, Meta, etc.) for dynamic campaign execution.
  • Continuously monitor and tune models and pipelines for optimal performance and data freshness.
  • Collaborate with cross-functional teams including marketing, data engineering, product, and analytics

Skills: amperity,sql,salesforce cdp,segment,mparticle,platforms,databricks,azure,ai/ml frameworks,hightouch,marketing analytics,marketing funnels,ml,analytics,customer data,synapse,snowflake,nltk,genai applications,campaign attribution models,simon data,transformers,retention strategies,spacy,cdp,python,treasure data,azure data factory,nlp techniques,mlops practices,mlops

  • Customer Data Platform

    2 weeks ago

    Hyderabad, Telangana, India YO IT Group Full time ₹ 5,00,000 - ₹ 8,00,000 per year

    Experience:5 to 10 YearsQualificationsBachelor's or master's degree in computer science, Data Science, Marketing Analytics, or a related field.5+ years of experience in CDP implementation and marketing analytics.Experience with tools like Hightouch, Segment, mParticle, Treasure Data, Amperity, Simon data, or Salesforce CDP (Experience in any one tool is...

  • Customer Data Platform

    2 weeks ago

    Hyderabad, Telangana, India AALUCKS Talent Pro Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Position: Customer Data Platform (CDP) & Marketing Analytics Specialist, HyderabadDepartment: Information Technology | Role: Full-time | Experience: 5 to 10 Years | Number of Positions: 1 | Location: HyderabadSkillset:CDP Implementations, Marketing Analysis, Python, SQL, ADF, Azure Databricks, GenAI, AI/ML, ML Ops, Excellent English Communication SkillsJob...

  • Customer Data Platform

    3 days ago

    Hyderabad, India AALUCKS Talent Pro Full time

    Position: Customer Data Platform (CDP) & Marketing Analytics Specialist, Hyderabad Department: Information Technology | Role: Full-time | Experience: 5 to 10 Years | Number of Positions: 1 | Location: Hyderabad Skillset: CDP Implementations, Marketing Analysis, Python, SQL, ADF, Azure Databricks, GenAI, AI/ML, ML Ops, Excellent English Communication Skills...

  • Customer Data Platform

    2 weeks ago

    Greater Hyderabad Area, India Logic Pursuits Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Job Title:Customer Data Platform (CDP) & Marketing Analytics SpecialistLocation:HyderabadExperience Level:5+ YearsEmployment Type:Full-timeAbout the Role:We are seeking a highly skilled CDP & Marketing Analytics Specialist to join our digital transformation team. The ideal candidate will have hands-on experience with Customer Data Platforms (CDPs) and a deep...

  • Customer Data Platform

    2 weeks ago

    Hyderabad Jubilee Ho, Hyderabad, Telangana, India Bluglint solutions Full time ₹ 2,50,00,000 - ₹ 3,60,00,000 per year

    Location: Hyderabad (Work from Office – 5 Days)Experience Required: 5 – 10 YearsCompensation: ₹25,00,000 – ₹36,00,000 per annumQualification: B.C.A. / B.Tech. / M.Tech. / MBA in Computer Science, Data Science, or related fieldsAbout the RoleWe are seeking a highly skilled CDP & Marketing Analytics Specialist to join our digital transformation team....

  • Customer Data Platform Strategist

    2 weeks ago

    Hyderabad, Telangana, India beBeeProductManager Full time ₹ 8,00,000 - ₹ 12,00,000

    A key objective for this role is to lead the development and strategy of a Customer Data Platform (CDP), ensuring seamless unification of customer data from diverse sources into single, unified views.The successful candidate will be responsible for creating product roadmaps aligned with business objectives and market trends, while also guaranteeing accurate,...

  • Platform Support Engineer

    5 days ago

    Hyderabad, Telangana, India NTT DATA Full time ₹ 1,20,000 - ₹ 1,69,000 per year

    Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.Your day at NTT DATAThe role of...

  • Platform Support Engineer

    3 days ago

    Hyderabad, India NTT DATA Full time

    Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive. Your day at NTT DATAThe role of...

  • Data Engineer

    6 days ago

    Hyderabad, India Codilar Technologies Pvt Ltd Full time

    Are you a seasoned Data Engineer with deep Adobe Experience Platform expertise? We're partnering with a leading Canadian bank to deliver large-scale personalization initiativesand were looking for you to join the mission.In this high-impact role, youll help design, integrate, and optimize customer data pipelines and schemas across web, mobile, and API...

  • Product Manager

    6 days ago

    Hyderabad, India Vista Applied Solutions Group Inc Full time

    A CDP Product Manager is responsible for a Customer Data Platform's (CDP) strategy, development, and lifecycle, focusing on unifying customer data from various sources to create single customer views for personalized marketing and insights. Key responsibilities include creating roadmaps, collaborating with engineering and marketing, ensuring data quality and...