Chief Marketing Officer

7 hours ago


Pune, Maharashtra, India beBeeOptimization Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Chief Marketing Officer

We are seeking a visionary leader to spearhead our demand generation, partner and product marketing efforts in the burgeoning Generative AI Optimization space. This strategic role requires an expert who can harmonize storytelling, analytics, and emerging technology to elevate our brand presence.

Key Responsibilities:
  • Develop and execute comprehensive strategies for Generative AI Optimization (GEO) to ensure prominent visibility in AI-driven answer engines.
  • Maintain authoritative company fact sheets, structured data, FAQs, and content to reduce hallucinations and increase citations.
  • Manage end-to-end SEO: on-page optimization, keyword strategy, link building, and technical health.
  • Build co-marketing campaigns with OEMs, resellers, and ISVs, fostering collaborative growth.
  • Develop joint solution briefs, case studies, webinars, and event strategies to drive engagement.
  • Track and report partner-sourced pipeline and ROI on marketing initiatives.
  • Plan and execute multi-channel campaigns (Google Ads, LinkedIn, email, retargeting, webinars, expos), targeting BFSI, defense, telecom, and critical infra audiences.
  • Own website CRO, landing pages, and inbound lead conversion, ensuring seamless user experiences.
  • Translate complex cryptographic innovations into compelling positioning, crafting narratives that resonate with diverse stakeholders.
  • Create sales enablement kits: one-pagers, presentations, battlecards, regulated-sector narratives, empowering teams for success.
  • Support product launches with coordinated go-to-market plans, driving adoption and revenue growth.
  • Collaborate with product teams to produce SDK documentation, tutorials, and technical blogs, enriching the developer ecosystem.
  • Seed developer community engagement through webinars, hackathons, and newsletters, fostering loyalty and advocacy.
  • Drive thought leadership through blogs, articles, whitepapers, videos, and analyst engagement, establishing expertise and authority.
  • Own social media calendar, highlighting wins, awards, and industry recognition, showcasing excellence.
  • Manage PR efforts to secure coverage in CIO/tech media, amplifying our voice and influence.
  • Manage budgets, campaigns, and agencies/vendors, ensuring efficient resource allocation and optimal returns.
  • Own funnel analytics: MQL→SQL conversion, SEO/GEO SOV, CAC/MQL, partner-sourced pipeline, providing actionable insights for data-driven decisions.
Requirements:
  • 4–6 years of experience in B2B technology marketing (SaaS, cybersecurity, enterprise software).
  • Proven track record in SEO and working knowledge of GEO (Generative AI Optimization).
  • Experience in partner marketing and enterprise demand generation, with a focus on strategic partnerships.
  • Ability to create content for both technical and business audiences, adapting tone and style as needed.
  • Tools: Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, Google Analytics 4, SEMrush/Ahrefs; bonus for Looker, Tag Manager.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  • Self-starter with ability to manage multiple campaigns, deadlines, and stakeholders, prioritizing tasks effectively and meeting objectives.

We offer a unique opportunity to shape the AI-era discoverability strategy for a pioneering cybersecurity platform, driving innovation and growth in a rapidly evolving market.



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