
Senior Product Marketing Manager
2 weeks ago
Job Opportunity:
We are seeking a senior product marketing manager to lead our go-to-market strategy and execution.
- Develop and maintain a consistent market narrative, including core messaging, buyer personas, and competitive positioning.
- Own the website and inbound content strategy, creating high-impact content that attracts and engages our target audience.
- Work closely with cross-functional teams to ensure alignment and effectiveness of GTM efforts.
- Mentor and manage junior team members, guiding them in their professional growth.
- Drive product adoption and ARR expansion through effective messaging and value-driven campaigns.
Requirements:
- 6+ years of experience in product marketing, preferably in a B2B SaaS environment.
- Proven track record of launching successful products and driving revenue.
- Exceptional written and verbal communication skills, with a portfolio of work to demonstrate.
- Experience with market research, competitive analysis, and crafting buyer personas.
- A strategic thinker who can also be hands-on and execute with a high level of detail.
What We're Looking For:
- Strategic insights to shape our go-to-market motions and empower our revenue teams to succeed.
- Ability to craft compelling sales enablement materials and marketing content.
- Capacity to drive product adoption and ARR expansion through effective messaging and value-driven campaigns.
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