Social Media Marketing Expert
2 days ago
We are seeking a skilled Social Media Specialist to spearhead our digital strategy, amplify our brand narrative, and foster meaningful connections with our target audience comprising CIOs and IT leaders across various platforms.
Key Responsibilities:
- Develop and manage our weekly social media calendar to optimize engagement and brand awareness
- Create compelling, brand-aligned content that addresses the challenges of our personas while showcasing our product capabilities
- Collaborate with designers to craft captivating visuals and videos that enhance our brand story
- Purpose existing content (webinars, podcasts, blogs) into bite-sized formats suitable for our audience
- Analyze social media metrics to experiment with post schedules and content diversity
- Foster internal employee engagement on social media channels
Requirements:
- 2-3 years of experience in social media for a B2B SaaS company (Preference given to those with enterprise-level customer or employee support software experience)
- Aptitude for storytelling and writing engaging content
- Basic graphic design or video editing skills (Proficiency in Canva or AI video editing tools is highly valued)
- Ability to break down technical jargon into accessible concepts
The estimated salary range for this position is $72,500 - $92,500 per annum, depending on location and experience.
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