Social Media Marketing Specialist

3 days ago


Bengaluru, Karnataka, India TiDB, powered by PingCAP Full time
Job Overview

TiDB, powered by PingCAP, is an innovative company seeking a skilled Social Media Marketing Specialist to join its team. This role requires expertise in managing organic social media efforts, planning and executing email campaigns, and driving engagement across various marketing channels.

Key Responsibilities
  1. Social Media Management: Develop and execute PingCAP's social media strategy, including creating engaging content, managing community interaction, and tracking key performance indicators (KPIs) such as engagement and follower growth.
  2. Campaign Planning & Execution: Strategize, execute, and optimize data-driven demand generation campaigns to achieve sales goals for assigned geographic or firmographic market segments.
  3. Content Creation & Collaboration: Collaborate with Content Marketing to create compelling copy for social posts, email campaigns, and landing pages, and work with designers to produce engaging visual content.
Requirements
  • 3-5 years of experience in social media management, campaign planning, or email marketing, preferably in the SaaS or tech industry.
  • Strong understanding of LinkedIn, Twitter, YouTube, and email marketing best practices.
  • Excellent written and verbal communication skills, with the ability to create engaging content and compelling messaging.
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment.
  • Proficiency with email marketing platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
  • Experience in campaign performance reporting and data-driven decision-making.
  • Knowledge of open-source technologies, cloud computing, or databases is a plus.
Salary and Benefits

The estimated salary for this position is $90,000 - $110,000 per year, depending on experience and location. Additional benefits include comprehensive health insurance, retirement plan matching, and opportunities for professional growth and development.



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