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Brand Reputation Specialist

2 weeks ago

Mumbai, Maharashtra, India Talasha Full time

Talasha is a boutique PR Consultancy firm based out of Mumbai, catering to brands across lifestyle, food & beverage and hospitality sectors.

Key Responsibilities:

  • Strategy Development and Execution: Develop comprehensive PR strategies aligning with client goals. Ensure effective creation and execution of PR campaigns, strategic positioning of the client's brand in media and public domain.
  • Brand Management and Reputation Building: Enhance company brand image and reputation across all media platforms. Maintain consistency in brand messaging across PR channels, manage crisis communication and strengthen brand equity.
  • Media Relations and Partnerships: Establish and maintain relationships with key journalists, influencers and media outlets for optimal media coverage and exposure. Secure high-value media placements and manage media inquiries.
  • Content Creation and Management: Oversee creation and distribution of relevant, high-quality PR content including press releases, articles, blog posts and speeches.
  • Crisis Management: Lead organization's response in times of crisis to protect its reputation and minimize damage by developing crisis communication protocols.
  • Digital PR: Oversee social media and digital PR initiatives to improve online presence, engagement and brand recognition.
  • Measurement and Reporting: Track and measure effectiveness of PR campaigns and initiatives, providing regular reports to senior management.
  • Event Management: Oversee planning and execution of events (press conferences, media briefings, product launches) supporting PR objectives.

Required Skills and Qualifications:

  • At least 4 years experience in Public Relations strategy and execution.
  • Strong network of media relations in Mumbai.
  • Prior experience in PR Agencies.

Location: Mumbai, Santa Cruz West.

CTC: Rs. 8 - 12 Lakhs (basis last drawn).