Digital Reputation Management Director

6 days ago


Mumbai, Maharashtra, India Kotak Mahindra Bank Full time
About the Role:

As a Digital Reputation Management Director at Kotak Mahindra Bank, you will lead our efforts to monitor, manage, and enhance our digital reputation across various online platforms. This role involves developing and executing comprehensive strategies to build positive perceptions, mitigate negative feedback, and protect our brand integrity in the digital sphere.

Key Responsibilities:
  • Develop and implement a strategic vision for digital reputation management, aligning efforts with the organization's overall goals and objectives.
  • Build and lead a team of digital reputation management professionals, providing guidance, direction, and support to ensure the team's success in achieving key performance indicators.
  • Monitor and analyze online conversations, reviews, ratings, and mentions across digital platforms, including social media, review sites, forums, and blogs, to assess our digital reputation.
  • Develop proactive strategies to enhance our digital presence, including optimizing social media profiles for brands and senior executives, creating engaging content, and cultivating positive relationships with online influencers and stakeholders.
  • Implement reactive strategies to address negative feedback, reviews, or comments in a timely and effective manner, working closely with internal teams, such as customer service, public relations, and legal, to resolve issues and mitigate reputational risks.
  • Oversee the management of online review platforms and listings, including claiming and optimizing profiles, responding to reviews, and implementing strategies to solicit positive feedback from satisfied customers.
  • Collaborate with marketing, corporate communication, customer service, and brand management teams to integrate digital reputation management efforts with broader initiatives and campaigns.
  • Stay abreast of emerging trends, technologies, and best practices in digital reputation management, and provide recommendations for continuous improvement and innovation.
  • Conduct regular assessments and audits of our digital reputation, tracking key metrics and performance indicators to evaluate the effectiveness of strategies and tactics.
  • Serve as a key spokesperson and advocate for our brand online, representing its values, mission, and commitment to excellence in all digital interactions.

Qualifications:
We are seeking candidates with a Bachelor's degree in marketing, communication, digital media, or a related field. A Master's degree is preferred. Additionally, applicants should have proven experience in digital marketing, social media management, corporate communication, digital reputation management, or related roles, with a minimum of 5 years of leadership experience. They should also possess strong understanding of digital platforms, tools, and technologies, including social media monitoring tools, search engine optimization (SEO) techniques, and online review platforms.

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