Digital Campaign Lead

2 days ago

Bengaluru, Karnataka, India beBeeClientServicingManager Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Client Servicing Manager

This is a senior-level role that demands commercial acumen, creative thinking, and a deep understanding of digital marketing trends.

The Client Servicing Manager will be responsible for managing top-tier client relationships and leading the execution of strategic digital campaigns. You'll serve as the go-to person for both clients and internal teams, ensuring seamless delivery and client satisfaction.

The ideal candidate will have minimum 2+ years of account management experience in a digital/creative agency and a solid understanding of digital marketing, content creation, performance media, and influencer strategy.

  • Key Responsibilities:
  • Act as the primary liaison for key clients, nurturing strong and lasting partnerships.
  • Gain a thorough understanding of each client's business goals, target audience, and market positioning.
  • Maintain high levels of client satisfaction through clear communication, transparency, and timely delivery.
  • Campaign Planning & Execution:
  • Lead the full lifecycle of campaigns—from brief to brainstorm, from strategy to reporting.
  • Work cross-functionally with internal teams (creative, content, influencer, media, performance) to drive execution.
  • Ensure project timelines, budgets, and quality standards are met without compromise.
  • Strategic Consulting & Brand Stewardship:
  • Deliver strategic guidance backed by industry trends and insights to help clients meet their marketing objectives.
  • Ensure all campaigns are on-brand and aligned with the client's voice, positioning, and market narrative.
  • Recommend new formats, channels, or content opportunities based on platform innovation and market shifts.
  • Performance Monitoring & Reporting:
  • Monitor campaign KPIs and performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards.
  • Analyze results to deliver actionable insights and clear next steps to improve campaign outcomes.
  • Lead client reporting meetings and present performance reviews, learnings, and forward-looking strategies.
  • Revenue Growth & Account Expansion:
  • Identify upsell and cross-sell opportunities within existing accounts—introducing new services or retainer scopes.
  • Collaborate with the new business team to pitch ideas and renew or expand contracts.
  • Play a key role in driving account revenue and contributing to overall agency growth.
  • Team Collaboration & Leadership:
  • Be the internal voice of the client—aligning teams and managing expectations across departments.
  • Mentor junior account executives or interns, sharing best practices and leadership guidance.
  • Drive internal brainstorming sessions to enhance campaign quality and originality.
  • Crisis Management & Problem Solving:
  • Tackle challenges head-on—whether it's a tight deadline, a shifting brief, or a difficult client conversation.
  • Maintain professionalism under pressure, offering quick solutions and managing escalation efficiently.
  • Stay adaptable and proactive in a dynamic, fast-paced environment.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 2+ years of account management experience in a digital/creative agency.
  • Proven ability to manage high-stakes clients and complex campaigns.
  • Solid understanding of digital marketing, content creation, performance media, and influencer strategy.
  • Strong verbal and written communication skills with client-facing polish.
  • Proficiency in tools like Google Workspace, MS Office, Meta Ads Manager, Google Analytics, and project trackers.
  • Ability to handle multiple projects, teams, and deadlines simultaneously with composure and clarity.

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