Digital Campaign Lead

3 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 1,00,00,000
Job Description

We are looking for an experienced and strategic Digital Marketing Manager who will drive the development and execution of data-driven digital marketing initiatives. This individual must possess a strong understanding of market trends, consumer behavior, and emerging technologies.


Key Responsibilities:
  • Develop & Execute Digital Strategy
    • Lead the creation and implementation of an overall digital marketing strategy aligned with business objectives.
    • Plan and execute multi-channel campaigns across paid, owned, and earned media platforms.
    • Define KPIs, track campaign performance, and continuously improve digital ROI through testing and analytics.

  • SEO & Content Marketing
    • Oversee SEO strategies including technical SEO, backlinking, and keyword optimization for high-impact educational content.
    • Collaborate with content teams to create engaging blog articles, course pages, and academic content that drives organic traffic and supports lead generation.
    • Monitor search engine performance and regularly audit and update content to ensure relevance and accuracy.

  • Paid Marketing
    • Manage and optimize paid campaigns across Google Search & Display, Meta, LinkedIn, and relevant education marketplaces.
    • Lead campaign setup, targeting, budget management, A/B testing, and performance tracking to maximize return on investment.
    • Analyze CPL, CPA, and ROI metrics to inform data-driven decisions and improve campaign efficiency.

  • CRM Strategy
    • Own the CRM marketing funnel from lead capture and segmentation to drip campaigns and post-enrollment engagement.
    • Work with marketing automation tools to deploy personalized email, SMS, and WhatsApp campaigns that enhance customer experience and drive conversions.
    • Utilize behavior-based segmentation and lifecycle marketing to improve lead nurturing and student retention.

  • Social Media Marketing
    • Lead the brand's presence and engagement strategy across social media platforms, including Instagram, LinkedIn, Facebook, and YouTube.
    • Plan content calendars, guide visual and content production, and manage influencer/partner collaborations where necessary.
    • Track engagement, sentiment, and follower growth to adjust strategy based on performance data.

Qualifications & Requirements:


  • Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus.
  • 6–8 years of progressive experience in digital marketing, preferably with at least 2–3 years in the education or EdTech sector, Ecommerce.
  • Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), SEO tools (e.g., SEMrush, Ahrefs), and CRM systems.
  • Exceptional analytical skills, with the ability to convert insights into actionable strategy.
  • Excellent project management, stakeholder communication, and cross-functional collaboration abilities.

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