Digital Campaign Strategist

2 days ago


Bengaluru, Karnataka, India beBeePerformance Full time ₹ 8,00,000 - ₹ 12,00,000

About this Role

We are seeking a seasoned Performance Marketing Specialist to lead the planning, execution, and optimization of paid campaigns across digital channels.

Main Responsibilities

  • Create and manage comprehensive paid campaign strategies (Google Ads, Meta Ads, LinkedIn).
  • Design and implement ad creatives, targeting, and budget allocations for multiple clients.
  • Analyze and report campaign performance metrics (CPC, CPL, ROAS, CPA).
  • Conduct A/B testing on ads, landing pages, and funnels to maximize results.
  • Optimize campaigns for lead generation, conversions, and brand awareness.
  • Provide actionable insights from analytics tools (Google Analytics, Ads Manager).
  • Stay updated with industry trends, platform updates, and best practices.

Requirements

  • Proven experience in managing paid advertising campaigns (agency background preferred).
  • Strong knowledge of Google Ads, Meta Ads, and remarketing strategies.
  • Understanding of conversion tracking, pixels, and analytics dashboards.
  • Ability to manage multiple client campaigns with ownership and accountability.
  • Strong analytical mindset and ROI-driven approach.
  • Bonus: Knowledge of SEO, automation, or email marketing.

Necessary Skills

  • Paid Advertising (Google Ads, Meta Ads)
  • Campaign Planning and Execution
  • Analytics and Reporting
  • Ad Creative Development
  • Targeting and Budget Management
  • A/B Testing and Optimization


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