Digital Healthcare Campaign Strategist

2 days ago


Chennai, Tamil Nadu, India beBeeCompliance Full time ₹ 24,00,000 - ₹ 36,00,000
Healthcare Marketing Campaign Manager

We are a fast-growing agency dedicated to scaling healthcare brands across India.


Job Description:

Key Responsibilities

  • Develop campaign strategies for Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) tailored to healthcare treatments and services.
  • Research keywords, demographics, and competitor ads specific to healthcare verticals.
  • Structure campaigns with clear objectives: lead generation, consultations, or brand awareness.

Execution & Optimization

  • Set up, manage, and optimize campaigns to achieve target CPL, CTR, and ROAS.
  • Implement A/B testing for ad copies, creatives, targeting, and landing pages.
  • Monitor campaign performance daily, troubleshoot underperforming ads, and scale winning ones.

Industry-Specific Compliance & Communication

  • Ensure ads comply with Google & Meta's healthcare advertising policies (restricted terms, claims, disclaimers, etc.).
  • Collaborate with content/design teams to create compliant yet compelling ad creatives and landing pages.

Analytics & Reporting

  • Leverage Google Analytics, GA4, Meta Ads Manager, and other tools for insights.
  • Prepare weekly and monthly performance reports with actionable recommendations.
  • Maintain deep knowledge of lead quality via CRM integrations (TeleCRM, Zoho, HubSpot, etc.).

Team Collaboration & Growth

  • Work closely with creative, copywriting, and sales enablement teams to align campaigns with patient journeys.
  • Mentor junior media buyers and assist in scaling ad operations.
  • Stay updated on healthcare marketing trends, platform algorithm updates, and industry best practices.

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