Digital Transformation Specialist

2 weeks ago

Vijayawada, Andhra Pradesh, India beBeeOptimization Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title

We are seeking a highly skilled Web Optimization Professional to join our fast-paced marketing team. As a key member of our digital strategy team, you will play a critical role in maintaining and improving our custom WordPress website.

Key Responsibilities
  • Maintain and update the custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with the design team to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
Required Skills and Qualifications
  • 3+ years experience managing WordPress sites with custom themes - not reliant on page builders.
  • Proficiency in HTML, CSS, and basic JavaScript (for small enhancements or troubleshooting).
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
Why Join Our Team?

This is an opportunity to play a critical role in shaping our digital presence and driving conversions. You'll work closely with design and content teams, and have real influence over how our brand shows up online.

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